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Posts Tagged ‘social media’

This past week’s news has been nothing short of fascinating.

The popular unrest in Iran has created an outpouring of support on the Web, which has been — truth be told, and yet again — the far and away most reliable vehicle by which unfolding events have been relayed en masse to a wider audience.  Twitter, that blasted thing, has been a driving force behind a flood of impassioned dissent emerging from within borders more accustomed to presenting a uniform picture of order.  First hand accounts, unsubstantiated speculation, expressions of solidarity, and propaganda have converged into a wealth of noise unprecedented in magnitude and confusion…and yet, somehow, the digital public is learning to make sense of the whole thing.  The images, sounds, and messages of resistance to which we have been witness, and in whose distribution we have shared a part, defy the conventional wisdom of information production and analysis.  Considering that a rising star in the U.S. State department played a role in delaying Twitter’s scheduled maintenance just long enough to let Tehran turn in for the night, it should be quite clear that the logical conclusions of the digital age have finally kicked in the doors of power (regardless of Twitter’s alternative version of events).

So, it’s a good thing that Twitter is just a toy, for otherwise we might really have a thing on our hands…

Yet, at the same time that masses are producing, organizing, and disseminating information from the disaggregated input of their peers, we are inclined to overlook more fundamental questions about the services we enjoy, particularly if these avenues are being considered as means for officialdom to engage new audiences and build public-private partnerships.  Though minor on an individual basis, what concerns ought the outward-facing enterprise (government, military, NGO, and so on) have over lost messages?  Dropped contacts?  Ownership of the data archive?  Similarly, how is a rush towards public platforms to be justified that are already reaching the bounds of actionable utility?  As the data stream continues to bloat, it is accessibility to that raw information, and not its presentation, that must drive the architecture of social enabling technologies if they are to cope with the scalability and sustained interaction necessary for truly dismantling barriers to information and meaningful cooperation.

On a cautionary note, we should remember that the various means of socializing information, from established media to emerging technologies, are but extensions of the behavior of social beings.  That is, digital dynamics will only be approximate representations of actual circumstances.  The more the two can be aligned, the more we can expect to see generative interactions take root within, across, and among human enterprises.

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So, after a month of idleness, it seems high time to report back to the Web.  I’m hoping that Keith Jarrett and an amaretto stone sour are up to the task of making me feel creative tonight!

If my limited view of the bigger picture is any measure of the times, then we’re at the prolonged beginning of the Web becoming the pervasive ambient sound of government and society, war and peace.  Of course, the Web is nothing new at this point, but has until recently remained a space monopolized, for the most part, by institutional and corporate interests — many of which are now the catalysts for, but not the driving forces behind, the social Web.  More and more, the breeding ground of next-generation commerce is also becoming the conversation space of civil society, and despite the noisy and impolitic results of billions of voices being afforded billions of pulpits, enough sense emerges from the conversation to show that something radically disruptive is gaining strength.

And that might not be such a bad thing.  Currently, various circles in and around governments are coming to terms with the challenges associated with making the people’s state sufficiently transparent in the digital age, public outreach efforts are taking to social networking sites en masse, and “to blog” is just another verb.  Philosophically, I’m inclined to cheer on any effort aimed at dismantling any barrier, so here’s to everyone cracking open the halls of government for the rest of us.  Cheers.

The issue that remains to be adequately addressed, and that I am afraid might be getting neglected these days in the rush towards the Web, is that of the architectures of information that underlie our day to day browsing experiences.  Now, I love my social networks, and I could not begin to quantify the valuable moments that the social Web has offered — strictly personal, tangentially professional, or directly related to work.  Taking government communications, relationships among official personnel and their friends and family, or public affairs coverage to commercially hosted services strikes me as an altogether different matter.  If the ‘mission’ is to get the message out, then any medium will do, but when the medium is inherently multilateral then being enamored with the latest and greatest of the Web is not sufficient reason to rush out and create a Twitter account (and don’t we all love Twitter…!), tempting as it may be.

If the mission is to make the amorphous enterprise more effective as a whole, both internally and externally, further thought must be given to the medium.  I’ve written previously about the need to embrace the challenges of moving horizontally, that emergence must take precedence over design.  Eventually, when (or if?) centralized services can no longer scale, or system designs fall short of real-world requirements, the question must be asked, “What was untenable, the centralized tool or the distributed community?”  Assuming the obvious answer, decentralization of the information architecture will have to accompany the decentralization of people, resulting in a socio-technical constitution more familiar to ecologists than engineers.  What remains to be seen is how traditional hierarchies, facing such disruption and reorganization even within their own walls, will stay relevant.  Workers at the coal face of geopolitics are sufficiently self-aware to know when to stand firm and when to adapt, but what about the more viscous layers of bureaucracy?

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It’s been a little longer than I’d intended since my last post, but such is life!  When writing, I usually have a pretty solid idea of where I want to go and then let myself be taken there by whatever words ring truest in the moment.  For better or worse.  Recently, I’ve had lots of threads swirling around (as well as some mixed metaphors, it would seem) and hopefully a coherent theme will emerge.  There’s one here to be grasped, of that I’m sure!

The ubiquity of social media, in all of its “meaningless” forms, has so fundamentally changed the public information landscape that every niche of governance and administration is forced (or will be, if the realizations haven’t sunk in yet) to come to terms, and indeed reconcile its shortcomings, with the participatory world of the Web.  Accompanying the cultural shifts that have brought us “Web 2.0″, unfortunately, are the catch phrases and cliches that have become as ubiquitous as the “tools” themselves.  As the social dynamics of the Web continue to evolve new capabilities, niches, and hierarchies, the mistake of representing “the same but better” approaches to aggregating, disseminating, and analyzing open knowledge as somehow representative of the productive and interpretative forces unleashed by the Web is an error that can lead to significant misapplication of resources and organizational energies.  This article at O’Reilly — which incidentally reads almost like the transcript of a conversation I recently had regarding the briefing in question — speaks volumes about the problem; specifically, Stogdill raises a concern over “lost opportunity and how the same technologies can constitute a generative platform in one setting and window dressing on a temple to determinism in another.”  Appropriating the language of an entire social, organizational, and technological framework without looking to the essence of such phenomena sets a trajectory for precisely that latter outcome.

The critical realization to be made in efforts to leverage the next generation of Web-oriented communications capabilities is not that entire command chains must all become avid bloggers, Facebookers, or Twitterers (the fact that such a sentence is both grammatically and semantically possible is astounding!); it is that, abstracted from the particular tools and services in widespread use, the means by which communities of participants discover, engage, and organize offers insights into how formal organizations might overcome the challenges associated with decentralization.  As noted above, determinism of process can’t be the answer.  In fact, I don’t think I’m entirely misappropriating the reference in claiming to see a similar concern in the admonishing words of advice found here.  At any rate, the point is that social media as a concept represents a low entry-barrier means to take a proactive role in framing discussions and setting the terms of discourse, whether in the public domain or internal to structured institutions. Particularly, the organic meritocracy of participation (associated with nuanced and phenomenologically emergent trust relationships) offers a path towards understanding non-mandated social production.  The tools of the Web, whether resident in the open or brought within the corporate reach, are only secondary to the nature of the engagement which they enable.

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